A McKinsey study discovered something intriguing. Companies using data well perform up to 20 percent better than others.1 Data-driven marketing is not just a trendy phrase. It signifies a big change in the world of marketing. Now, marketers have more information than ever. This allows them to make better decisions, create personal experiences, and get…
Did you know that Statista gets over 31 million people visiting its site every month?1 In today’s world, people move from screen to screen fast, following their need to know, go, do, or buy. These quick moments are called micro-moments. They are golden chances for businesses to connect with people. Google defines micro-moments as pauses…
Did you know that 81% of marketers believe that data-driven decision-making is the most important factor in achieving marketing success?1 It shows that understanding and using the right online marketing metrics is key. This is vital for making your campaigns work better and be more profitable. You need to track everything from website visits and…
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