What if your brand could connect with audiences while they commute, workout, or cook dinner? The rise of podcasts and streaming platforms has transformed how companies cut through the noise. From MTV’s golden era to today’s on-demand culture, sound has always shaped how we engage—but now, it’s personal. Data from Spotify and Edison Research shows…
A McKinsey study discovered something intriguing. Companies using data well perform up to 20 percent better than others.1 Data-driven marketing is not just a trendy phrase. It signifies a big change in the world of marketing. Now, marketers have more information than ever. This allows them to make better decisions, create personal experiences, and get…
Roughly 4.5 billion people worldwide use the internet, showing digital ads’ vast potential.1 Augmented reality (AR) is becoming more popular lately. It benefits the digital ad world significantly. With AR ads, marketers can connect with customers like never before using the latest tech. This makes ads more fun and interesting.1 Now, many businesses online and…
Today, over 4.5 billion people use smartphones. This is a huge number from a population of about 7.5 billion people.1 There are also 3.5 billion people using the internet on their mobiles. They are more than half of all internet users.1 With most of us now using our phones for the internet, the world of…
In 2020, the digital ad world could face up to $42 billion in fraud losses, and by 2023, this might grow to a huge $100 billion. However, there is hope – blockchain technology is stepping in. This advanced tech brings transparency, security, and makes things smoother in digital ads.12 We will dive into how blockchain…
Imagine finding just what you need by taking a quick photo. Visual search makes this possible. It’s a new tech that’s about to change how we shop. A study found that 62% of young adults would buy more if they could use images to search.1 Visual search is getting better and easier to use. Google…
Did you know that Statista gets over 31 million people visiting its site every month?1 In today’s world, people move from screen to screen fast, following their need to know, go, do, or buy. These quick moments are called micro-moments. They are golden chances for businesses to connect with people. Google defines micro-moments as pauses…
Did you know, one in every five Marketing & Sales Specialists spends 80% of their time reaching out to buyers?1 This shows how important it is to keep up with the latest trends in performance marketing. With strategies based on data, experiences that span different channels, and using artificial intelligence, the field is fast evolving….
The digital marketing world is always changing. To stay ahead, businesses need to know what’s coming next. Look into the future of marketing with these key trends. Voice search is becoming big. More young people are using it every day. Also, lots of homes have devices like Alexa. This means voice search will have a…