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Augmented Reality Ads: A New Frontier in Marketing

Roughly 4.5 billion people worldwide use the internet, showing digital ads’ vast potential.1 Augmented reality (AR) is becoming more popular lately. It benefits the digital ad world significantly. With AR ads, marketers can connect with customers like never before using the latest tech. This makes ads more fun and interesting.1 Now, many businesses online and…

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Geofencing Marketing: The Future of Targeted Advertising

Today, over 4.5 billion people use smartphones. This is a huge number from a population of about 7.5 billion people.1 There are also 3.5 billion people using the internet on their mobiles. They are more than half of all internet users.1 With most of us now using our phones for the internet, the world of…

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Blockchain Digital Advertising: The Future of Online Marketing

In 2020, the digital ad world could face up to $42 billion in fraud losses, and by 2023, this might grow to a huge $100 billion. However, there is hope – blockchain technology is stepping in. This advanced tech brings transparency, security, and makes things smoother in digital ads.12 We will dive into how blockchain…