A McKinsey study discovered something intriguing. Companies using data well perform up to 20 percent better than others.1 Data-driven marketing is not just a trendy phrase. It signifies a big change in the world of marketing. Now, marketers have more information than ever. This allows them to make better decisions, create personal experiences, and get…
Did you know, one in every five Marketing & Sales Specialists spends 80% of their time reaching out to buyers?1 This shows how important it is to keep up with the latest trends in performance marketing. With strategies based on data, experiences that span different channels, and using artificial intelligence, the field is fast evolving….
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