starting a youtube channel

How to Start a YouTube Channel: Tips & Steps

Have you ever dreamed of starting your own YouTube channel? Imagine sharing your passions, knowledge, or talents with millions of people around the world. Whether you’re an aspiring influencer, a creative content creator, or an entrepreneur looking to expand your brand, YouTube provides an incredible platform to connect with a global audience and even monetize your content. But where do you begin? How do you navigate the vast landscape of YouTube and set yourself up for success?

In this article, we will take you through the essential steps and provide valuable tips on how to start a YouTube channel. From creating a memorable channel name to optimizing your videos for better visibility, we’ll guide you through every stage of the process. Whether you’re a complete beginner or have already dipped your toes into the YouTube waters, this comprehensive guide will equip you with the knowledge and strategies needed to launch and grow a successful YouTube channel.

Key Takeaways:

  • Learn how to choose the right channel name that reflects your brand or personal identity.
  • Discover the importance of finding your niche and identifying your target audience.
  • Understand the significance of setting a consistent posting schedule for your videos.
  • Find out how to optimize your video titles and descriptions for better search visibility.
  • Explore techniques for creating high-quality content that engages your viewers.

Choosing the Right Channel Name

One of the first steps in starting a YouTube channel is choosing the right name. It’s crucial to select a name that is not only memorable but also reflects your brand or personal identity. The channel name should be relevant to the type of content you will be creating, as it will shape the initial impression and attract potential viewers.

When deciding on a name for your YouTube channel, consider using your own name if you want to build a personal brand. This can establish a direct connection with your audience and help create a sense of authenticity. Alternatively, you can come up with a creative and descriptive name that clearly indicates the focus of your channel.

Need inspiration? Try using a channel name generator tool. These tools can generate a list of unique and catchy names based on keywords or specific themes. They can be a valuable resource, especially if you’re struggling to come up with ideas on your own.

Remember, your YouTube channel name will be your online identity, so take your time and explore different options. Make sure it aligns with your content and resonates with your target audience. Choosing the right channel name is the first step towards building brand recognition and establishing a strong presence on YouTube.

Finding Your Niche and Target Audience

Finding your niche is crucial for the success of your YouTube channel. When choosing a niche, consider what topics you are passionate about and what audience you want to target. It’s important to select a niche that aligns with your interests and expertise, as this will help you create content that is unique, authentic, and engaging.

By focusing on a specific niche, you can attract and retain viewers who are genuinely interested in your content. This targeted approach allows you to build a loyal audience that shares your passion and keeps coming back for more. So, how do you find your niche?

Identify Your Passion and Expertise

Start by brainstorming your interests, hobbies, and areas of expertise. Ask yourself, what topics or activities do you enjoy the most? What knowledge or skills do you possess that can provide value to others?

YouTuber and fitness enthusiast Sarah Thompson, known for her channel “Fit and Fab with Sarah,” found her niche by combining her passion for fitness and her expertise as a certified personal trainer. She caters to an audience interested in health, wellness, and fitness tips, and her channel has grown rapidly as a result.

By identifying your passion and expertise, you can narrow down your niche to something that truly excites you and aligns with your brand.

Research Your Target Audience

Once you have identified your niche, it’s essential to understand your target audience. Research who they are, what they are searching for, and what problems they need solutions to.

To further define her target audience, Sarah conducted surveys and engaged with her viewers through comments and social media platforms. She discovered that her audience consisted mainly of busy individuals looking for quick and effective workout routines that can be done at home.

By knowing your target audience, you can tailor your content to meet their needs and preferences. This targeted approach not only attracts more viewers but also fosters a strong community around your channel.

Tailor Your Content to Meet their Needs

Once you have a clear understanding of your niche and target audience, it’s time to start creating content that appeals to them. Tailor your videos to provide valuable information, entertainment, or solutions to the problems your target audience faces.

Sarah focuses on creating workout routines that can be done at home with minimal equipment. Her videos are short, informative, and cater to the needs of her busy audience, making them more likely to stick around and engage with her content.

By consistently delivering content that resonates with your target audience, you can establish yourself as a trusted source in your niche and attract a dedicated following.

Finding your niche and targeting the right audience are crucial steps in starting a successful YouTube channel. By identifying your passion, researching your audience, and tailoring your content to meet their needs, you can set the foundation for a thriving channel that resonates with your target audience.

Setting a Posting Schedule

Consistency is key when it comes to building a successful YouTube channel. By setting a realistic and consistent posting schedule for your videos, you can establish expectations for your audience and build a loyal following. Whether you choose to upload once a week or once every two weeks, the key is to stick to your schedule and deliver content consistently.

Consistent uploads demonstrate your dedication as a creator and signal to the YouTube algorithm that you are actively engaging with your audience. This can improve your chances of being recommended to viewers and increase your visibility on the platform.

When determining your posting schedule, consider your availability and the time it takes to create high-quality content. It’s important to find a balance between providing consistent uploads and ensuring that each video meets the standards you set for yourself. Remember, quality content is just as important as consistent content.

The Benefits of a Posting Schedule:

  • Builds an engaged audience: Regular uploads help you build a dedicated audience that looks forward to your content.
  • Increases channel growth: Consistency signals to the YouTube algorithm that you are a serious creator, potentially leading to higher visibility and increased subscriber count.
  • Establishes credibility: Consistent uploads demonstrate your commitment to your channel and help establish you as a reliable source of content in your niche.

Tips for Maintaining a Posting Schedule:

  1. Create a content calendar: Plan your video ideas in advance and map out a schedule that aligns with your availability and content production time.
  2. Batch produce content: Record multiple videos in one sitting and edit them at a later date. This can help you stay ahead of your schedule and ensure you have content to upload even during busy periods.
  3. Engage with your audience: Encourage your viewers to leave suggestions or ideas in the comments section. This can provide inspiration for future videos and help you maintain a consistent flow of content.

By setting a posting schedule and adhering to it, you can establish trust with your audience and increase your chances of building a successful YouTube channel. Consistent uploads not only attract and retain viewers but also help you improve your content over time. So, create your schedule, stick to it, and watch your channel flourish.

Optimizing Your Video Titles and Descriptions

When it comes to improving your visibility on YouTube, optimizing your video titles and descriptions is crucial. By utilizing relevant keywords, you can help the YouTube algorithm understand what your video is about and increase your chances of appearing in search results. Conducting thorough YouTube keyword research in your niche will allow you to incorporate popular and trending terms that align with your content.

Start by crafting concise and compelling video titles that accurately represent the essence of your content. A captivating title can entice viewers to click and watch your video. Consider using strong action verbs or posing intriguing questions to grab their attention. Additionally, including your target keyword in the title will help establish relevance and improve your search rankings.

In your video descriptions, provide valuable information about your video that entices viewers and encourages them to engage further. Use the description to elaborate on the topic, offer insights, or explain the benefits viewers will gain from watching. Incorporating relevant keywords naturally throughout the description can further optimize your video for search.

Remember to strike a balance between optimization and readability. Keyword stuffing can not only negatively impact viewer experience but may also result in penalties from search engines. Focus on creating engaging and informative descriptions that provide value to your audience while incorporating relevant keywords strategically.


“In this video, you will learn the best techniques for optimizing your video titles and descriptions to improve your YouTube SEO. By conducting thorough keyword research and strategically incorporating relevant terms, you can increase your chances of appearing in search results and reaching a wider audience. Craft concise and compelling video titles that entice viewers, while providing valuable information in your descriptions. Remember, the key is to find the right balance between optimization and readability to create engaging content that resonates with your audience.”

Check out the following table for an overview of key elements to consider when optimizing your video titles and descriptions:

Optimization ElementDescription
Video TitlesCreate concise and compelling titles that accurately represent your content. Incorporate relevant keywords to improve search rankings.
Video DescriptionsProvide valuable information about your video that entices viewers to engage further. Strategically incorporate relevant keywords throughout the description.
Keyword ResearchExplore popular and trending terms in your niche to identify relevant keywords to optimize your titles and descriptions.

By optimizing your video titles and descriptions, you can increase your chances of being discovered on YouTube and attract a larger audience to your channel.

Creating High-Quality Content

The quality of your content is paramount to the success of your YouTube channel. To create compelling videos that captivate your audience, it’s essential to invest in good equipment and develop strong video production and editing skills.

Invest in the Right Equipment

Investing in quality equipment is crucial for producing high-quality videos. Consider purchasing a camera capable of recording in high resolution to ensure your videos are visually appealing. Additionally, invest in a good microphone to ensure clear audio quality. Adequate lighting is also important for creating a professional-looking video.

Essential Equipment for YouTube Videos
Lighting equipment

Plan and Script Your Videos

Take the time to plan and script your videos before you start recording. This will help you stay focused and ensure that your content is organized and coherent. A well-structured video will make it easier for your audience to follow along and understand your message.

Edit Your Videos

Video editing is a crucial part of creating high-quality content. Use professional video editing software to enhance your videos with transitions, graphics, and effects. Remove any mistakes or long pauses to create a polished final product that keeps your audience engaged.

Provide Valuable and Engaging Content

To stand out on YouTube, focus on providing valuable and engaging content that resonates with your target audience. Research trending topics in your niche and find unique angles to present the information. Be authentic and create content that showcases your expertise and passion.

Remember to provide value to your audience by answering their questions, solving their problems, or entertaining them. Engage with your viewers by responding to their comments and incorporating their feedback into future videos.

By consistently creating high-quality videos and offering valuable content, you can establish yourself as a trusted creator and attract a loyal audience to your YouTube channel.

Promoting Your Channel

Once you have created high-quality content, it’s important to promote your channel to attract viewers. There are various strategies you can employ to increase your channel’s visibility and reach a wider audience.

  1. Share Your Videos on Social Media

Promote your YouTube channel on popular social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Utilize engaging captions, eye-catching thumbnails, and relevant hashtags to attract attention and drive traffic to your channel.

  1. Engage with Your Audience

Interact with your viewers by responding to comments, asking for feedback, and encouraging likes and shares. This not only fosters a sense of community but also boosts engagement metrics, which can positively impact your channel’s visibility and ranking on YouTube.

  1. Collaborate with Other Creators

Collaborating with other creators in your niche can be mutually beneficial. By collaborating, you can tap into each other’s audiences and attract new viewers. Consider creating joint videos, shout-outs, or guest appearances to expand your reach and gain exposure to different audiences.

  1. Utilize Influencer Marketing

Reach out to influencers or industry experts who have a significant following on social media platforms or other online channels. Collaborating with influencers can help you tap into their audience and gain credibility and visibility for your channel.

“Collaborating with influencers can help you tap into their audience and gain credibility and visibility for your channel.”

Furthermore, consider offering value to influencers in return, such as cross-promotion or relevant product or service offerings.

Remember, promoting your YouTube channel takes time and effort. Consistency is key, so stay persistent and explore various strategies to find what works best for your channel.

Engaging with Your Audience

Building a thriving community on YouTube requires active engagement with your audience. By fostering a sense of connection and interaction, you can keep viewers invested in your content and encourage them to become loyal subscribers. Here are some strategies to enhance your audience engagement:

Respond to Comments

Take the time to read and respond to comments on your videos. Show appreciation for positive feedback and address any concerns or questions raised by your viewers. Engaging in conversations with your audience demonstrates that you value their input and creates a sense of community around your channel.

Encourage Likes and Shares

Don’t be afraid to ask your audience to like and share your videos. Likes and shares not only indicate appreciation for your content but also help increase its visibility to a wider audience. Remind your viewers to engage with your videos by including a brief call-to-action at the end of each video.

Ask for Feedback

Invite your audience to provide feedback on your content. Whether it’s through comments or polls, encourage viewers to share their thoughts, suggestions, and ideas for future videos. Incorporating audience feedback shows that you value their opinions and helps you create content that resonates with their interests.

To maintain a consistent level of engagement with your audience, consider implementing the following strategies:

  1. Host Q&A Videos: Dedicate specific videos to answering questions from your viewers. This not only encourages audience participation but also helps establish a stronger connection with your community.
  2. Live Streams: Interact with your audience in real-time by hosting live streams. Encourage viewers to ask questions and engage in discussions during the live stream. This fosters a sense of exclusivity and immediate connection with your audience.
  3. Community Posts: Utilize the community tab on your YouTube channel to share updates, behind-the-scenes content, or exclusive content for your subscribers. This provides a space for ongoing engagement and interaction with your most dedicated viewers.

Remember, the more engaged your audience is, the more likely they are to continue watching your videos, commenting, liking, and sharing them. Building a loyal and active community on YouTube is vital for the growth and success of your channel.

Now that you understand the importance of audience engagement, let’s analyze some key statistics related to YouTube audience interaction:

Average Comments per VideoThe average number of comments received on each of your videos, indicating the level of audience engagement and interaction.
Like-to-Dislike RatioThe ratio of likes to dislikes on your videos, illustrating how well-received your content is by your audience.
Shares per VideoThe number of times your videos are shared across various platforms, indicating the extent of viewer enthusiasm for your content.

Understanding these metrics can help you gauge the success of your engagement strategies and make informed decisions to further enhance audience participation.

Analyzing Your Channel’s Performance

Monitoring and analyzing your channel’s performance is crucial for understanding what’s working well and what areas need improvement. By using YouTube analytics, you can track important metrics and gain valuable insights into your channel’s growth and audience engagement.

YouTube analytics provides a wealth of data that can help you make informed decisions about your content strategy. Here are some key metrics to monitor:

  • Views: the number of times your videos have been watched.
  • Watch time: the total amount of time viewers have spent watching your videos.
  • Audience retention: the percentage of your video that viewers watch before dropping off.
  • Subscriber growth: the rate at which your channel gains new subscribers.

These metrics offer valuable insights into audience behavior and preferences. For example, if you notice a high audience retention rate for certain videos, it indicates that viewers find that content engaging and captivating. On the other hand, a low retention rate may suggest areas for improvement.

By analyzing your channel’s performance, you can identify trends and patterns that contribute to audience growth and engagement. This knowledge will enable you to make data-driven decisions to optimize your content and cultivate a loyal subscriber base.


Let’s say you have a beauty tutorial channel, and you notice that your makeup reviews consistently receive higher views and longer watch times compared to your skincare routine videos. This insight can guide your content strategy going forward. You might consider creating more makeup-related content and tailoring your skincare videos to match the engagement levels of your popular makeup reviews.

YouTube analytics also provides demographic information about your audience, such as age, gender, and location. Understanding your audience demographics can help you create targeted content that resonates with your viewers.

In addition to YouTube analytics, you can also use external tools to gain deeper insights into your channel’s performance. These tools can provide more detailed data on metrics such as audience engagement, video SEO, and competitor analysis.

Remember, analyzing your channel’s performance is an ongoing process. Continually monitoring your metrics and making data-driven decisions will help drive channel growth and maximize audience retention.

Monetizing Your Channel

Once your YouTube channel starts gaining traction and attracting a dedicated audience, you may want to explore the various options to monetize your content. YouTube provides several avenues for generating revenue, including ad revenue, channel memberships, and sponsorships.

By monetizing your channel, you can turn your passion into a sustainable source of income. Let’s explore the different monetization methods available on YouTube:

  1. Ad Revenue: YouTube offers the opportunity to earn money through ad placements in your videos. As your channel grows and meets certain eligibility requirements, such as reaching 1,000 subscribers and 4,000 watch hours within the past 12 months, you can apply for the YouTube Partner Program. Once accepted, ads will be displayed before, during, or after your videos, and you will earn a share of the ad revenue based on factors such as ad impressions and viewer engagement.
  2. Channel Memberships: Another way to monetize your channel is by offering channel memberships to your loyal subscribers. By joining your channel as members, viewers gain access to exclusive perks, such as badges, emojis, and members-only content. You can set monthly fees for these memberships, providing you with an additional revenue stream and allowing you to offer enhanced experiences to your most dedicated fans.
  3. Sponsored Content: Collaborating with brands and incorporating sponsored content into your videos can be a lucrative monetization strategy. As your channel grows, you may attract the attention of companies and receive sponsorships or brand deals. These partnerships can involve featuring products or services in your videos, promoting them to your audience, and earning a fee for your endorsement. However, it’s important to disclose any sponsored content to maintain transparency with your viewers.

Remember, successfully monetizing your channel requires a combination of quality content, a dedicated audience, and meeting the eligibility criteria set by YouTube. As you strive to grow your channel and expand your reach, consider implementing diverse monetization strategies to maximize your revenue potential.

Staying Consistent and Growing Your Channel

Building a successful YouTube channel requires continuous effort and a strategic approach. To maximize your channel’s growth potential, it’s essential to implement effective strategies that focus on subscriber engagement and content expansion. By staying consistent with your content schedule, engaging with your audience, and exploring new topics and formats, you can attract new viewers and expand your subscriber base.

Consistency is Key

Consistency plays a crucial role in the success of your YouTube channel. By sticking to a regular content schedule, you establish expectations with your audience and build trust. Whether you choose to upload videos weekly or biweekly, make sure you deliver on your promised schedule. Consistency not only keeps your existing subscribers engaged but also signals to the YouTube algorithm that you are an active and dedicated creator, potentially improving your chances of being recommended to new viewers.

Engaging with Your Audience

Subscriber engagement is vital for building a loyal and supportive community around your channel. Responding to comments, asking for feedback, and encouraging likes, shares, and subscriptions are great ways to foster a sense of connection with your audience. Additionally, consider incorporating interactive elements into your content, such as polls, Q&A segments, or live streams, to actively involve your viewers and make them feel part of your channel’s journey.

Engaging with your audience not only strengthens your relationship with them but also increases the likelihood of them sharing your content, recommending your channel to others, and ultimately contributing to the growth of your subscriber base.

Expanding Your Content

While consistency is important, it’s also crucial to keep your content fresh and diverse. Explore new topics and formats to cater to the evolving needs and interests of your audience. Conduct research to identify trending topics and popular video formats within your niche. By providing a variety of content, you can attract a wider audience and keep your existing subscribers engaged and excited about your channel.

Collaborate with Other Creators

Collaborating with other creators in your niche can significantly expand your reach and expose your channel to new audiences. Seek out opportunities for collaborations, such as guest appearances on other channels or joint projects. By leveraging the strengths and audiences of other creators, you can tap into new subscriber bases and benefit from cross-promotion. Collaborations not only increase your channel’s visibility but also bring fresh perspectives and ideas to your content, making it more exciting for your viewers.

Utilize Social Media

Social media platforms offer valuable opportunities to promote your YouTube channel and connect with your target audience. Create dedicated accounts on platforms like Instagram, Twitter, and Facebook to share teasers, behind-the-scenes content, and channel updates. Engage with your followers, respond to their comments and messages, and actively participate in relevant communities and discussions. By utilizing social media effectively, you can expand your channel’s reach, attract new viewers, and strengthen your online presence.

Continual Improvement

Never stop striving for improvement. Regularly assess the performance of your content, analyze viewer feedback, and seek ways to enhance the quality and appeal of your videos. Stay up to date with the latest trends, techniques, and best practices in video production, editing, and storytelling. By continually refining your skills and content, you can provide an exceptional viewer experience and establish your channel as a go-to resource in your niche.

YouTube SEO Tips for Better Visibility

To improve your visibility on YouTube and reach a wider audience, it’s essential to utilize effective SEO techniques. By optimizing various elements of your videos, you can increase your chances of ranking higher in search results and attracting more views. Here are some key tips to enhance your YouTube SEO:

  • Optimize your video titles: Craft compelling titles that include relevant keywords related to your content. This will help YouTube’s algorithm understand the topic of your video and improve its visibility in search results.
  • Write keyword-rich descriptions: Provide detailed and informative descriptions for your videos, incorporating relevant keywords naturally. This will not only help viewers understand what your video is about but also improve your chances of ranking higher in YouTube’s search results.
  • Add tags: Use relevant tags that accurately describe the content of your video. Tags can help YouTube understand the context and subject matter of your video, leading to better visibility in search results and related video suggestions.
  • Create eye-catching thumbnails: Design visually appealing thumbnails that accurately represent the content of your video. Thumbnails play a crucial role in attracting clicks and encouraging viewers to watch your video.
  • Conduct keyword research: Use keyword research tools to identify popular and relevant search terms in your niche. This will help you optimize your video titles, descriptions, and tags with targeted keywords that have a higher search volume.
  • Focus on engagement metrics: YouTube prioritizes videos with high levels of engagement. Aim to increase metrics such as watch time and click-through rate by creating compelling, valuable, and engaging content that keeps viewers hooked.

Remember, improving your YouTube SEO involves a combination of optimizing your video elements and creating content that resonates with your target audience. By implementing these SEO tips, you can increase your visibility, attract more viewers, and ultimately grow your YouTube channel.

Benefits of YouTube SEO

Increased visibility in search resultsHigher click-through ratesImproved video ranking
When you optimize your videos for relevant keywords, they are more likely to appear higher in YouTube’s search results page, increasing their visibility to potential viewers.By using engaging titles, compelling thumbnails, and informative descriptions, you can attract more clicks from users who are searching for content similar to yours.YouTube’s algorithm takes into account various engagement metrics such as watch time and click-through rate when ranking videos. By focusing on these metrics, you can improve your overall video ranking.
Targeted audience reachHigher video watch timeIncreased subscriber growth
Using relevant keywords and optimizing your video elements can help you attract a targeted audience interested in your content, leading to higher engagement and long-term viewer loyalty.When your videos are optimized for search and deliver valuable content, viewers are more likely to watch them for longer periods, increasing your overall watch time and signaling to YouTube that your content is engaging.Improved visibility, engagement, and ranking can result in increased subscriber growth as more viewers are compelled to subscribe to your channel and stay up-to-date with your latest videos.


Wrapping up, starting a YouTube channel can be a rewarding and fulfilling journey for anyone looking to share their passion and creativity with the world. By following the tips and steps outlined in this article, you can set yourself up for success and create a channel that resonates with your target audience.

Consistency is key in building a strong YouTube presence. Stay consistent with your content schedule, delivering valuable and engaging videos that keep your viewers coming back for more. Engage with your audience by responding to comments, encouraging likes and shares, and asking for feedback to foster a sense of community and connection.

Continual improvement is also crucial in the competitive world of YouTube. Regularly analyze your channel’s performance using YouTube analytics, and make data-driven decisions to optimize your content strategy and drive growth. Experiment with new topics and formats to keep your content fresh and attract new viewers, and don’t be afraid to collaborate with other creators in your niche to expand your reach.

With dedication and perseverance, your YouTube channel has the potential to thrive and grow. So, go ahead and take the plunge into the exciting world of YouTube. Start creating and sharing your unique voice and talent, and watch as your channel gains momentum and success.


How do I choose the right name for my YouTube channel?

When choosing a name for your YouTube channel, consider using a name that is easy to remember, reflects your brand or personal identity, and is relevant to the content you will be creating. You can also use name generator tools for creative ideas.

How do I find my niche and target audience?

To find your niche, think about what topics you are passionate about and what audience you want to target. Consider what your target audience is searching for and tailor your content to meet their needs and interests.

How important is consistency in posting videos?

Consistency is key to building a successful YouTube channel. Set a realistic and consistent posting schedule to build an engaged audience and signal to the YouTube algorithm that you are an active creator.

How can I optimize my video titles and descriptions?

To optimize your video titles and descriptions, use relevant keywords to help the YouTube algorithm understand what your video is about. Research popular keywords in your niche and keep your titles concise and compelling.

How do I create high-quality content?

Invest in good equipment, plan and script your videos, and edit them to create a polished final product. Focus on providing valuable and engaging content that resonates with your target audience.

How can I promote my YouTube channel?

Promote your channel through social media platforms, engage with your audience, and collaborate with other creators in your niche. Leveraging various channels will help increase your visibility and reach a wider audience.

How do I engage with my audience?

Respond to comments, encourage likes and shares, and ask for feedback to foster a sense of connection. Regularly engage with your viewers through Q&A videos, live streams, or community posts to keep them invested in your content.

How do I analyze my channel’s performance?

Use YouTube analytics to track metrics such as views, watch time, audience retention, and subscriber growth. This data will help you make informed decisions about your content strategy and identify areas for growth and optimization.

How can I monetize my YouTube channel?

Once you meet the eligibility requirements, such as reaching 1,000 subscribers and 4,000 watch hours within the past 12 months, you can apply for the YouTube Partner Program and start earning revenue through ads, channel memberships, and sponsored content.

How do I grow my YouTube channel?

Stay consistent with your content schedule, engage with your audience, and continue to improve your videos. Explore new topics and formats, collaborate with other creators, and leverage social media to expand your reach and grow your subscriber base.

What are some YouTube SEO tips for better visibility?

Utilize SEO techniques such as optimizing video titles, descriptions, tags, and thumbnails with relevant keywords. Conduct keyword research to identify popular search terms in your niche. Focus on improving engagement metrics like watch time and click-through rate.

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