In the digital age, where content is king, the quest for creating engaging, innovative, and relevant material has led to the advent of artificial intelligence (AI) in content generation. AI, with its capability to analyze data, understand patterns, and generate content, is revolutionizing the way we create and distribute information.

At its core, content marketing is about creating valuable, relevant content tailored to attract and retain a clearly defined audience, ultimately driving profitable customer action. But what exactly constitutes ‘valuable’ content? How does one identify their audience for content marketing? And, perhaps most importantly, how can content marketing strategies be optimized for maximum impact? These…