Did you know 45% of online shoppers worldwide1 say social media affects what they buy? This shows how strong social commerce is. It mixes e-commerce with social media. Social commerce uses social media’s huge reach and interesting things for sale online. This lets companies reach a lot of customers and specially those buying through smartphones,…
Did you know the average online content lasts only three days?1 But, you can make your content live longer. How? Through content repurposing. It’s about turning old content into new, fresh messages. By doing this, you can reach more people. We live in a world full of content. Articles, blog posts, and videos fly by…
A McKinsey study discovered something intriguing. Companies using data well perform up to 20 percent better than others.1 Data-driven marketing is not just a trendy phrase. It signifies a big change in the world of marketing. Now, marketers have more information than ever. This allows them to make better decisions, create personal experiences, and get…
Roughly 4.5 billion people worldwide use the internet, showing digital ads’ vast potential.1 Augmented reality (AR) is becoming more popular lately. It benefits the digital ad world significantly. With AR ads, marketers can connect with customers like never before using the latest tech. This makes ads more fun and interesting.1 Now, many businesses online and…
Do you find it hard to show how influencer marketing benefits your company? In today’s digital world, knowing and improving the return on your influencer campaigns is key. This makes your investments more worthwhile. The world of influencer marketing is booming. By 2023, it’s estimated to hit $21.2 billion.1 Companies of all types and sizes…
Today, over 4.5 billion people use smartphones. This is a huge number from a population of about 7.5 billion people.1 There are also 3.5 billion people using the internet on their mobiles. They are more than half of all internet users.1 With most of us now using our phones for the internet, the world of…
Now, over 10 different social media platforms have introduced stories that vanish after a while. This has changed how brands interact with people online. Thanks to stories, brands can now share interesting content that brings in more views and interactions. This improves the visibility and reach of their messages online.1 To make your stories stand…
Did you know that user-generated content (UGC) can save brands money on marketing? Consumers trust their peers’ content more than ads.1 Today, social media platforms are full of UGC. Brands can use their customers’ authentic voices to grow, build trust, and engage more. User-generated content includes videos, photos, product reviews, and testimonials. From how-to videos…
In 2020, the digital ad world could face up to $42 billion in fraud losses, and by 2023, this might grow to a huge $100 billion. However, there is hope – blockchain technology is stepping in. This advanced tech brings transparency, security, and makes things smoother in digital ads.12 We will dive into how blockchain…
Imagine finding just what you need by taking a quick photo. Visual search makes this possible. It’s a new tech that’s about to change how we shop. A study found that 62% of young adults would buy more if they could use images to search.1 Visual search is getting better and easier to use. Google…
Did you know that Statista gets over 31 million people visiting its site every month?1 In today’s world, people move from screen to screen fast, following their need to know, go, do, or buy. These quick moments are called micro-moments. They are golden chances for businesses to connect with people. Google defines micro-moments as pauses…
Are you prepared for a revolution in customer service due to advanced technology? AI in customer service is changing how companies interact with their clients. Leaders in the field say AI is key to making big changes in how clients are served, urging companies to use AI wisely. This will help businesses not just meet…
Imagine a world where marketing is not just about watching. It’s about being part of the show. This is what interactive content marketing does. It makes your audience join in, not just watch. It’s the big new thing in 2024. The pandemic made people want more content, boosting its use by 207%. Now, 73% of…
Over 50% of adults worldwide now regularly use voice search.1 This shows how quickly voice search is gaining ground. By 2024, making your website voice search-friendly can draw in more visitors. When people use voice search, they talk to devices like phones and smart speakers.2 These devices are getting better at understanding human language. People…
Are you finding it hard to stand out online as a small business owner? Ever think about how to outshine big names and lead in your area? The key is SEO, or search engine optimization. In our guide, we will look at top SEO tactics for small businesses. These methods help increase your visibility on…
More than 60% of people find websites through mobile searches now.1 This means making your website work well on mobile is vital for search success. Google tells us that over half of shoppers check out products on their phones while in stores.1 Now, with Google mainly looking at your mobile site, it’s vital to get…
Are you finding it hard to get noticed online with your local business? What if you could make your WordPress site shine, getting more eyes and customers from your area? It’s all about making your WordPress website friendly to local searches. This is what we call local SEO. Local SEO focuses on helping local businesses…
Are you finding it hard to bring in steady organic traffic to your WordPress site? The solution might lie in your SEO keyword strategy. More people visit sites through organic search than through ads or social media.1 By fine-tuning your SEO keyword strategy and using the best keyword research tools, you can boost your online…
Did you know 70% of people look for new products online using Google?1 The online market is getting more crowded. So, it’s key to use e-commerce SEO to help your site shine. By making your site friendly to search engines, you bring in more visitors. This guide will show top tips in e-commerce SEO for…
Google’s Search Console has found over 200 million broken links on the web alone.1 These broken links hurt a website’s SEO because they make its user experience bad. Yet, they can be a great chance for smart marketers – this is where broken link building comes in. Broken link building is an effective but underused…
Do you work in plumbing or HVAC and find it hard to get more clients locally? Ever thought about how others in your field shine on search engines and get leads steadily? The answer is SEO. Plumbing & HVAC SEO aims to unleash this power for you. This agency has served over 400 plumbing, HVAC,…
Did you know that 90% of healthcare providers now offer SEO services with pricing starting at $1,000+1? In today’s digital world, healthcare groups need to shine. They’ve got to find great healthcare SEO services to be seen and connect with people. This guide shows how to pick the best services for more online visibility and…
Are you a real estate agent working hard to stand out online? With major sites like Zillow and Redfin becoming more popular, making your listings visible is crucial.1 Simply having a website and being active on social media isn’t enough. It’s vital to get your listings at the top of search results. This requires a…
Did you know, a single digital marketing YouTube channel has over 3 million subscribers?1 YouTube is key for marketers to learn new skills and stay updated. In our guide, we list the top 10 YouTube channels for digital marketing in 2024. They cover everything from SaaS to SEO and social media strategies. Key Takeaways YouTube…
Today, 81% of the U.S. population is active on social media.1 Also, 2.14 billion people use the internet.1 This means 80% of them research and buy things online.1 For this reason, it’s essential for banks to focus on digital marketing. People are using digital and mobile banking more. This is causing physical banks in the…
Did you know, over 70% of consumers have tried online giveaways or contests in the last year?1 These digital events are now key for businesses. They help reach out to people, make brands known, and get real marketing wins. In this guide, we’ll show you over 25 fresh digital giveaway ideas. They’ll amp up your…
Are you finding it hard to stand out online? Maybe you’re a digital marketing agency wanting more clients. You might wonder: Which businesses really need digital marketing, and how do I find them? Studies show 70-80% of people look up a company online before visiting or buying from them.1 This makes a strong online presence…
Did you know that 81% of marketers believe that data-driven decision-making is the most important factor in achieving marketing success?1 It shows that understanding and using the right online marketing metrics is key. This is vital for making your campaigns work better and be more profitable. You need to track everything from website visits and…
Did you know, one in every five Marketing & Sales Specialists spends 80% of their time reaching out to buyers?1 This shows how important it is to keep up with the latest trends in performance marketing. With strategies based on data, experiences that span different channels, and using artificial intelligence, the field is fast evolving….
Only 69% of sales agents have a website, the NAR’s 2021 report says. In this digital era, being online is key for real estate lead generation. It’s vital to tweak your website and content for local search terms. This helps attract people who could be your future clients nearby. By using the right keywords, writing…